Get more direct orders from your own restaurant website.
Foyer helps restaurants make the direct order path easier to find, easier to trust, and easier to use.
Many restaurants have online ordering, but still leak orders.
Guests can hesitate when the menu is confusing, the order button is hidden, or the direct path feels less clear than a marketplace app.
Clearer menu flow
Categories, photos, modifiers, and mobile layout all affect whether guests finish the order.
Better routing
Homepages, search pages, promos, and emails should send customers toward the owned order path.
More repeat orders
Direct ordering should connect to customer accounts, rewards, email capture, and reorder reminders.
The path from first click to repeat order.
Foyer looks at the full customer journey, not just the checkout page.
Ordering UX
- Mobile-first menu flow
- Cleaner product presentation
- Less confusion before checkout
Sales routing
- Stronger order CTAs
- Campaign and promo paths
- Direct-order messaging
Retention layer
- Rewards prompts
- Customer capture
- Automated follow-up emails
Direct ordering works better with the full owned system.
Ordering is strongest when it connects to search, catering, loyalty, and a branded restaurant website.
Restaurant online ordering questions.
Direct ordering should feel simple for guests and valuable for the restaurant.
Does Foyer replace our existing ordering provider?
Not always. Foyer can improve the path around your current provider or recommend a more owned setup when the current flow is limiting growth.
Can Foyer reduce third-party dependence?
Foyer can help make direct ordering more visible, persuasive, and connected to rewards and follow-up so customers have a stronger reason to order direct.
Where should we start?
Start with the Growth Snapshot. It checks whether your website is guiding guests toward the restaurant’s owned order path.
See where your restaurant may be losing direct orders.
The Growth Snapshot reviews your website, order path, customer capture, catering path, and repeat-order opportunities.